Digital Marketing 101
September 12 @ 9:00 am - 3:00 pm MDT| $35.00
9:00 – 9:55 Websites: a digital brochure or lead generator?
How to tell if your website is driving sales for you or just an expensive electronic brochure that nobody sees.
Analytics – Google Analytics
Web platforms – WordPress, Wix, Weebly
Lead generation checklist (what you must have and what you should avoid)
10:00 – 10:55 Search engine optimization (SEO)
How Google ranks sites
How to get your site tranked
11:00 – 11:55 Google MyBusiness:
Why GMB is important
How to rank
12:00 – 12:45 Lunch
12:45 – 1:00 Can digital tools help you make money? Yes
Apps and various digital tools to help you save time and work more efficient.
1:00 – 1:55 Social Media
How to use and not use
Facebook ads vs. boosts
Are these right for you?
2:00 – 2:30 Social Media and Your Platform
How to use your existing client and friends list to boost business.
2:30 – 3:00 How to Hire Digital Contractors
Presented by: Don Osborn, Local Digital Marketing Business Owner
This will be a hands-on training and it is suggested that you bring a laptop to work on.
If you do not have a laptop, please register for a “Laptop Needed” Ticket – We have limited loaner laptops available.